A project-based program · Anyone can join

Find the one sentence that can change you at the root.

A project-based program grounded in narrative identity research. Trace the words you grew up with, then choose the sentence you will live by.

See the theory behind it
Why we started

Why In Balance exists

In Balance started with a mismatch we kept noticing. People who were disciplined about protecting their evenings, their weekends, their holidays — and who were still tired in a way none of that touched. The body would recover. Something else wouldn't.

Looking into that gap kept leading to the same place: words. Not eloquence — the quieter kind, the sentences repeated at us early and often, that we eventually started repeating to ourselves. Vygotsky's work on inner speech and McAdams' work on narrative identity, taken together, suggest a chain: the words we absorb become the voice in our head, that voice becomes the story we tell about who we are, and that story shapes the personality and behaviour we live out day to day.

We also kept noticing an imbalance in ourselves and in the people around us: fluent in the self other people see, undertrained in the self underneath it. Cooley's looking-glass self and Goffman's front-stage performance describe how well most of us learn to manage the social self. Fewer of us spend equal time with Winnicott's "true self" — the one that holds the sentence we actually live by. Our premise is that the second one is the foundation the first one stands on.

That's the reasoning behind everything else on this site. The Inner ToolKit exists because a short, honest look inward — through the Enneagram, a life graph, a shape, an imagined house — is a reasonable place to start noticing your own patterns. The program exists because a short look is still short: if the words you grew up with are still running the sentence you live by, that deserves more than a quiz result.

In Balance runs as a project, not a company with a waiting room. It's open to anyone willing to look honestly at the sentence they've been living by — no diagnosis required, no belief required, just a willingness to ask the question.

The program

Finding the one sentence that can change you at the root

  • Runs as a project
  • Anyone can join · adults 18+

Many of us live by a sentence we never chose — heard early, repeated ever since. In this project you trace where yours came from, ask whether it still serves you, and write the one you would choose. Participants work through the same three steps, and anyone can apply.

Not therapy. Dates and format are shared after you apply.

  1. Listen — notice the words you grew up with.
  2. Trace — map your story with a life graph and its turning points.
  3. Rewrite — choose one sentence to live by.
The foundation

Grounded in how identity and inner speech develop

01Words

What you heard, and told yourself, while growing up.

02Self

The story you tell about who you are.

03Personality

Your recurring ways of thinking, feeling and reacting.

04Behaviour

What you actually do, day after day.

Primary framework

Dan McAdams — narrative identity

McAdams describes personality on three levels: broad dispositional traits, the goals and values that shape daily life (characteristic adaptations), and the life story a person constructs to give their life unity and purpose. It is at this third level — narrative identity — that we decide what our experiences mean and who we are becoming.

This project works at that level. Mapping high points, low points and turning points in a life graph lets you see the story you are telling, and choose the sentence that carries it forward. Research also links certain narrative qualities, such as a sense of agency, with well-being.

Supporting framework

Lev Vygotsky — inner speech

Vygotsky observed that children first hear other people's words, then speak them aloud to themselves, then think them silently. The voice in your head began as someone else's. The first step of the project — listening for the words you grew up with — draws on this.

This is a theory-informed program, not a clinical treatment, and results differ from person to person. Temperament, biology and circumstances matter too — but your inner voice and life story are the parts you can revise.

The power of words

To change your words, change what you read

If inner speech becomes self, and self becomes story, then what you read is not a side hobby — it's raw material. Four fields have spent the longest time studying how a text changes the person reading it.

Literature & the Humanities

Living inside someone else's inner voice.

Studies on narrative fiction consistently link deeper engagement with a story to stronger empathy and perspective-taking, and a meta-analysis found that lifetime fiction reading predicts a person's ability to model what others are thinking and feeling.

The effect is real but modest, and depends on genuine absorption in the story — not simply the number of pages read.

Psychology

Structured reflection on your own patterns.

Bibliotherapy — reading selected material, often alongside a therapist or structured program — is a recognized clinical technique. Systematic reviews report measurable reductions in anxiety and depressive symptoms, and an increased sense of agency over one's own life.

It works best as a support alongside real conversation, not as a substitute for one.

Philosophy

Examining the sentence you live by, instead of just living inside it.

Philosophical counselling and Viktor Frankl's logotherapy — built on his own account of finding meaning through extreme adversity — both treat the deliberate examination of one's beliefs and values as a path to resilience and a stronger sense of meaning.

Its goal is clarity, not comfort. It is often slower, and less immediately soothing, than other reading.

Religious Studies

Humanity's longest record of making sense of suffering and belonging.

Studied academically rather than only devotionally, the world's religious and wisdom traditions are its oldest sustained inquiry into meaning, mortality and belonging. Research on meaning, transcendence and belonging — themes central to these texts — consistently links a stronger sense of them to better coping under hardship, regardless of a reader's personal beliefs.

This is the academic study of what these traditions teach about human needs, not an invitation to adopt any one of them.

Where this is heading

Maslow's hierarchy of needs, and the case for climbing it

Abraham Maslow proposed that human needs form a hierarchy: once the more basic layers are reasonably secure, people become drawn toward growth, meaning, and becoming fully themselves.

  1. Self-actualization — becoming the fullest, most integrated version of who you already are
  2. Esteem — respect, recognition, a healthy sense of your own worth
  3. Love & belonging — relationships, connection, being accepted
  4. Safety — stability, security, freedom from fear
  5. Physiological — food, sleep, safety of body

Maslow's model is influential but not beyond challenge: research has found that needs don't always move in this strict order, and critics note it reflects a largely Western, individualist idea of a person. Even with that caveat, the direction it points to still holds for most people reading this: once survival, safety and belonging are reasonably in place, the honest next question is not "what more can I acquire or achieve," but "who am I becoming." This program is built for that question.

A distinction worth making

Two selves — and the one we tend to neglect

The social self

Sociologist Charles Cooley called it the "looking-glass self": we come to see ourselves largely through how we imagine others see us. Erving Goffman described the effort that goes into that performance — the version of yourself you present on a front stage.

The inner self

Psychoanalyst Donald Winnicott distinguished a "true self" — where genuine feeling and spontaneity live — from a "false self," built to comply with and protect against the outside world. It's this inner self that holds the sentence you actually live by.

Most of us are fluent in the social self and undertrained in the inner one — we know how we're perceived far better than we know what we actually believe. Our premise is not that the social self is unimportant, but that it is downstream: a person with a clearer inner story tends to show up more consistently and resiliently in social life, because they are drawing on something steady instead of improvising an image from scratch in every room. A healthy inner self is not the opposite of a healthy social self — it's what a healthy social self is built on.

Why we exist

Two kinds of tired

Time off rests the body. It doesn't automatically change the inner voice you return to on Monday.

There is a tiredness that sleep fixes, and a tiredness that sleep doesn't touch — the kind that comes from carrying a role, a pace, or a version of yourself for too long without checking whether it still fits.

We built In Balance for that second kind of tired: rest that starts by asking what's actually asking for your attention.

A Belgian pattern worth naming

Individualism doesn't have to mean carrying it alone

Belgium scores near the top of Europe on individualism in cross-cultural research: people are expected to form their own opinions, look after themselves and their immediate family, and stand on personal merit rather than lean on a group. That's not a flaw — it produces real autonomy, and Belgians tend to value it highly.

But sociologists have also described a less comfortable side to this. Ulrich Beck's work on "individualization" argues that modern life increasingly makes people personally responsible for outcomes that used to be shared with family, community, or simply attributed to circumstance — so that even bad luck starts to feel like personal failure. The thesis is debated, and hard to test cleanly, but the pattern it names is familiar to a lot of people: needing someone else to blame, and finding that the only name left is your own.

The numbers in Belgium point in a similar direction, even if no single cause explains them. Long-term sick leave for burnout or depression rose by roughly 43% between 2017 and 2022, and a record number of people sought professional support for work-related psychological problems in 2025. This isn't proof that individualism alone causes burnout — plenty of factors do — but it's the backdrop the pattern sits in.

There's a useful distinction underneath all this: individualism isn't the same as isolation. Self-determination theory, one of the more established frameworks in motivation psychology, treats autonomy — making your own choices — and relatedness — genuine connection to others — as two separate basic needs, not opposites. You don't have to trade one for the other.

That's the gap In Balance tries to sit in: not a group you have to join, not a community that asks you to conform — a project that protects your autonomy (you decide what you share, and when) while making sure you're not doing the inner work entirely alone. A program manager who actually reaches out. A toolkit you can use in private. Individualism, with somewhere to set it down.

Inner ToolKit

Three ways to look inward

These are the same reflection tools used in coaching and counselling rooms — adapted here so you can sit with them privately, at your own pace, and receive a result immediately.

The Enneagram

Short version · 2 steps · ~1 min

A map of nine core motivations. Less about what you do, more about why you do it — and what you're quietly afraid of.

The Shape Test

Short version · 1 question · ~1 min

Choose the form your eye is drawn to, with no overthinking. A quick, visual read on how you move through work and people.

House · Tree · Person

Short version · 3 questions · ~2 min

Inspired by the classic HTP projective exercise. Instead of drawing, you imagine — and receive a short, personal reflection to sit with.

These reflections are for self-understanding and personal growth. They are not clinical assessments and don't replace a conversation with a therapist, psychologist, or doctor. If you're going through something heavier than tiredness, please reach out to someone qualified to support you.

The tools, explained

What these instruments are — and what they aren't

Each has a real history in coaching, counselling or clinical work. None of them reads your mind. Used well, they give you language for what you already sense.

What it exploresHow it's usedWorth knowing

The Enneagram

What it explores

Nine patterns of core motivation and fear. Modern form from the mid-20th century (Ichazo, Naranjo).

How it's used

Coaching and team development; a starting point for self-reflection.

Worth knowing

Research support is limited. Treat a type as a hypothesis, not an identity.

Life Graph

Program
What it explores

You plot the highs and lows of your life over time, then name the turning points. From narrative and career counselling.

How it's used

Links events to the story you tell about them — the raw material of narrative identity.

Worth knowing

It shows your current version of the story, not the objective past.

House · Tree · Person

What it explores

A drawing-based projective exercise (John Buck, 1948). House, tree and person are read as symbols of home, growth and self.

How it's used

Clinicians use it as one conversation opener next to interviews and other measures.

Worth knowing

Its scoring validity is debated, and a drawing can't be self-interpreted. Our version is imagination-based reflection only.

The Shape Test

What it explores

Which form you're drawn to, read as a quick style preference. Popularised by exercises such as Psycho-Geometrics (Dellinger).

How it's used

A workshop icebreaker; a low-pressure way into self-talk.

Worth knowing

Popular rather than validated. Best used as a prompt, not a verdict.

Newsletter

Words worth keeping

Articles and news on why words matter and how a healthy sense of self is built. Delivered in the language you choose.